I would really recommend the course because it makes you sit down and really think about all those different customer segments. It's made me think of alternative ideas and, allowed me the opportunity to do some more in-depth research. For me, the Scaling the Edge Programme was highly beneficial.

I found working with the Scaling the Edge team, especially Cormac to be a great experience. Being able to learn and implement models such as the value proposition or business canvas was great. I just want to thank everybody from the programme for the great and valuable lessons and skills learned and I highly would recommend it.

Scaling the Edge has embedded innovation into JP Concrete’s business operating model in under a year. From being on the programme to where we are today the business is totally different in its direction and ways of working.​

“I learnt the importance of having a properly thought out and well-planned testing process to help validate ideas and assumptions. It is easy and tempting to not invest the time and resources at this stage to invest more in product development. However, going through this process reiterated the importance of testing and validating before progressing to development. - Chris Shannon, Co-founder and Director at Startium”

The single biggest takeaway from the programme was the market segments we hadn’t considered until we were working with the Strategyzer toolkit. Identifying those new market segments resulted in a different approach to market discovery. This new approach has provided information on potential addons to the core product that the market desires. Without the program we would be blind to those requirements.